Before we are dealing with the Radio as a mass
communication. It is important to know what Mass communication is. According to Oxford dictionary ‘mass’means a larger number of people or object gathers
together. Communication is means of sending information. Mass communication.
Mass media is means that are used to
communicate to the general public. With the help of medium of any communication
provides message to the people. Communication is the very necessary process.
Whenever we want to listen your favorite song, TV shows. You will turn yourself
towards Radio, Television, or a computer. Together information, internet, radio
and etc. when there was no internet, radio and television at that newspaper was
the platform. Centuries later, in the 1890s came the invention of radio and
then television become medium of communication. In the present century internet
is the most relevant form of mass communication.
Here we are concern with
The Radio As Mass communication
AIR Service
Here are some of the service of All India Radio Station
•Vividh Bharati
•Prasar Bharati
•Regional Services:
•The headquarters of the Regional Deputy Directors General are located at Delhi and
Chandigarh (NR), Lucknow and Bhopal (CR), Guwahati (NER), Kolkata (ER), Mumbai and
Ahmedabad (WR), Chennai and Bangaluru (SR).
•External Services: The external services of All India Radio broadcast in 27 languages to
countries outside India. The first broadcasts were in Pushto, beamed to Afghanistan and
the North-West Frontier Province. Soon broadcasts began in other languages including Dari,
Persian, Arabic, English, Burmese, Japanese, Chinese, Malay and French. The external services
broadcast in 16 foreign and 11 Indian languages, with a total program output of 70¼ hours per
day on medium- and shortwave.
•News-On-Phone Service: All India Radio launched news-on-phone service on 25 February
1998 in New Delhi; it now has service in Chennai, Mumbai, Hyderabad, Indore, Patna and
Bangalore. The service is accessible through STD, ISD and local calls.
AIR Programmes
•News Bulletins
•Newsreels
•Documentaries/Radio features
•Radio Plays
•Radio Talks
•Music Programmes
•Movie trailers
•Quizzes
Vividh Bharati
The Vividh Bharati Service of All India Radio was conceptualized to combat Radio Ceylon in
1957. Within no time it proved to be a popular channel of every household. Vividh Bharati
radio channel was launched on October 3, 1957. The service provides entertainment for
nearly 15 to 17 hours a day. Vividh Bharati is one of the best-known services of AIR. Its name roughly translates as
"Multi-Indian Service", and it is also known as the Commercial Broadcasting Service (CBS).It is the most commercially-accessible of the AIR networks and is popular in Mumbai and other large cities.
This programme offers a wide range of programmes including news, film music and comedy programs.It operates on different medium wave-band frequencies for each city.
In our country 40 Vividh Bharati stations across the country down-linked these programmes through captive earth stations provided at each of these AIR stations. These 40 Vividh Bharati stations are known as Commercial Broadcasting Service Stations and are located at all major and commercially vibrant cities covering 97% of the Indian population.
Prasar Bharati
Prasar Bharati is India's largest public broadcaster. It is an autonomous body set up by an Act of Parliament and comprises Doordarshan television network and All India Radio which were earlier media units of the Ministry of Information and Broadcasting, Government ofIndia. Prasar Bharati was established on November 23, 1997 following a demand that the government owned broadcasters in India should be given autonomy like those in many other countries. The Parliament of India passed an Act to grant this autonomy in 1990, but it was not enacted until September 15, 1997.
Functions and Objectives
Conclusion
It shall be the primary duty of the Corporation to organise and conduct public broadcasting services to inform, educate and entertain the public and to ensure a balanced development of broadcasting on radio.
Here we are concern with
The Radio As Mass communication
AIR Service
Here are some of the service of All India Radio Station
•Vividh Bharati
•Prasar Bharati
•Regional Services:
•The headquarters of the Regional Deputy Directors General are located at Delhi and
Chandigarh (NR), Lucknow and Bhopal (CR), Guwahati (NER), Kolkata (ER), Mumbai and
Ahmedabad (WR), Chennai and Bangaluru (SR).
•External Services: The external services of All India Radio broadcast in 27 languages to
countries outside India. The first broadcasts were in Pushto, beamed to Afghanistan and
the North-West Frontier Province. Soon broadcasts began in other languages including Dari,
Persian, Arabic, English, Burmese, Japanese, Chinese, Malay and French. The external services
broadcast in 16 foreign and 11 Indian languages, with a total program output of 70¼ hours per
day on medium- and shortwave.
•News-On-Phone Service: All India Radio launched news-on-phone service on 25 February
1998 in New Delhi; it now has service in Chennai, Mumbai, Hyderabad, Indore, Patna and
Bangalore. The service is accessible through STD, ISD and local calls.
AIR Programmes
•News Bulletins
•Newsreels
•Documentaries/Radio features
•Radio Plays
•Radio Talks
•Music Programmes
•Movie trailers
•Quizzes
Vividh Bharati
The Vividh Bharati Service of All India Radio was conceptualized to combat Radio Ceylon in
1957. Within no time it proved to be a popular channel of every household. Vividh Bharati
radio channel was launched on October 3, 1957. The service provides entertainment for
nearly 15 to 17 hours a day. Vividh Bharati is one of the best-known services of AIR. Its name roughly translates as
"Multi-Indian Service", and it is also known as the Commercial Broadcasting Service (CBS).It is the most commercially-accessible of the AIR networks and is popular in Mumbai and other large cities.
This programme offers a wide range of programmes including news, film music and comedy programs.It operates on different medium wave-band frequencies for each city.
In our country 40 Vividh Bharati stations across the country down-linked these programmes through captive earth stations provided at each of these AIR stations. These 40 Vividh Bharati stations are known as Commercial Broadcasting Service Stations and are located at all major and commercially vibrant cities covering 97% of the Indian population.
Prasar Bharati
Prasar Bharati is India's largest public broadcaster. It is an autonomous body set up by an Act of Parliament and comprises Doordarshan television network and All India Radio which were earlier media units of the Ministry of Information and Broadcasting, Government ofIndia. Prasar Bharati was established on November 23, 1997 following a demand that the government owned broadcasters in India should be given autonomy like those in many other countries. The Parliament of India passed an Act to grant this autonomy in 1990, but it was not enacted until September 15, 1997.
Functions and Objectives
Conclusion
It shall be the primary duty of the Corporation to organise and conduct public broadcasting services to inform, educate and entertain the public and to ensure a balanced development of broadcasting on radio.
No comments:
Post a Comment